Google has just announced a new premium AI subscription plan called Google AI Ultra in the US, and it costs a staggering $250 a month. Announced at Google I/O 2025, Google says AI Ultra is a subscription plan with "the highest usage limits and access to our most capable models and premium features."

Google has launched a new Gemini AI Ultra AI subscription that costs $250 per month: Here's what you get from the most expensive tier.