John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...

The company will rebrand its streaming platform as HBO Max this summer, betting that the iconic brand's global reputation ... on environmental and social issues. Media & Telecomcategory China's ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

But some branding experts believe that yet another name change will only create confusion. "Everybody now knows that Max is HBO Max," said Chris Rosica, the CEO of branding firm Rosica Communications.

Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The move ...

Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...

When the service rebranded in 2023 to focus on unscripted programming, it dropped the HBO branding to become "Max." Critics stated at the time that dropping HBO from the name was a critical ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...