The man who designed the iPad, iMac and iPhone will try to come up with a new generation of products for the AI era.

Jony Ive has been called the "world's greatest designer." He created the look and feel of the iPhone, perhaps the most culture-changing device of the 21st century. Now Ive is joining OpenAI, hoping to create another transformative piece of personal technology.

OpenAI will buy Ive’s startup in a $6.5 billion deal, as Ive and CEO Sam Altman work on new generation of devices and other AI products.