Brazil's poultry industry is reeling from the country's first bird flu outbreak on a commercial farm, but officials hope China and other major consumers will soon loosen countrywide bans on importing Brazil's chicken.

Brazil, the world's largest chicken exporter, on Friday reported its first case of highly pathogenic avian influenza - also known as bird flu - on a commercial farm, triggering fears over global poultry supply chains, reported Reuters .

Brazil, one of the world’s largest producers and exporters of poultry, has confirmed the country’s first bird flu outbreak on a commercial farm.