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HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.
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Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
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Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...