Moving beyond the functional platform communicated by its ‘Sabse Zyaada Wish Karo, Dish Karo’ campaign, Dishtv has unveiled a new brand positioning seeking an ‘emotional connect’ with consumers.

The market has a lot of DTH providers with almost every household having a different antenna on its roof. The most prominent players are Tata Sky, Videocon D2H and Dish TV. They offer more than just ...