“Customers who want the best picture quality are creating more demand for 4K,” said Henry Derovanessian, senior vice president Consumer Premise Engineering, DIRECTV, part of the AT&T family. “The new ...

Putting big sports events in 4K resolution has been a selling point for pay-TV providers like DirecTV, but it doesn’t always go smoothly. In particular, the 4K broadcast of the Sugar Bowl between the ...