The adage that it’s cheaper to retain a customer than to acquire a new one is timeless. Studies show that it is five to 25 times more costly to gain new customers compared to keeping your current ...

Value adds transform products, making them unique and allowing higher pricing. A strong value add creates a competitive advantage and market differentiation. Investors should assess companies' value ...

Apple TV might not have the ‘+’ in its name anymore, but they keep plussing up their offering and adding even more content to make the service better value for money. That means an Apple TV ...

Customers value time savings; reducing operational time on your products leads to a competitive advantage, increased loyalty and revenue growth. Innovation in time efficiency isn’t just about product ...

When vendors launch the latest iteration of a channel programme, they often claim to be rewarding partners that deliver real commitment and value-add – but, as many can attest, that’s not easy and can ...