With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

YouTube only used to run ads on videos from channels that don’t meet those criteria under special circumstances, such as if the channel was previously a YPP member. Going forward, though, the website ...

When Google bought YouTube in 2006, the young site was unprofitable. It was already a cultural phenomenon, with viral videos consumed millions of times daily, but it didn’t make any money. It wasn’t ...

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The ...

YouTube made $15 billion from advertising last year, showing its growing ambition to rival TV networks and bring in bigger ad budgets from big TV advertisers. Business Insider recently identified 33 ...

Opinions expressed by Entrepreneur contributors are their own. You can get a much better return on YouTube ads compared to what you can get through Facebook ads in today’s environment. While both of ...

Has this ever happened to you? You're totally invested in a video—maybe the punchline to a great joke is about to hit, or you're finally about to learn the answer to some big mystery—and right as it's ...

Google has placed ads for hundreds of brands — including major advertisers such as Kimberly-Clark, General Motors and Procter & Gamble — on “made for kids” YouTube videos that may have triggered ...