Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Gender and sex assigned at birth are not as decisive in economic decision-making as previously thought, a new study finds. A new study published in Scientific Reports is the first analysis of ...

Behavioural economics is a revolutionary field. Its champions may not have beheaded any royalty, but they have done the academic equivalent by overthrowing a paradigm that ruled our thinking and ...

Explore how demographics shape economic growth. Discover the impact of aging populations, declining birth rates, and technological advances on prosperity and labor markets.

A new study is the first analysis of transgender and cisgender economic behavior, and the first to consider whether sex assigned at birth plays a significant part in economic decisions. Gender and sex ...

Ecology and Society, Vol. 16, No. 3 (Sep 2011) (24 pages) ABSTRACT. Policy design is largely informed by the traditional economic viewpoint that humans behave rationally in the pursuit of their own ...

I’m Chris Giles, the FT’s economics commentator. Welcome to the Economic Show from the Financial Times. You may well have guessed that in this episode I’m speaking to Richard Thaler, the economist ...

With the amount of messaging that inundates individuals on a daily basis, it can be frustrating for retailers to make their mark. Here is the problem: retailers spend a majority of their time and ...

An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

A drift away from tariffs' effect on the economy and into financial market effects conveys interesting talking points. We believe protectionist economics has and will continue to diminish consumer ...