"AI Mode is where we will first bring our frontier capabilities into search," CEO Sundar Pichai said. What's in Google's AI Mode? AI Mode will exist as an extra tab on your normal

Media reporting shows that Google began testing this feature in March, after AI Overviews has been active on the site for over a year. AI Overviews was said to have 1.5 billion users a year ago, so it’s likely that AI Mode will have quite a few people taking the model’s responses, rather than clicking through hyperlinks.

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.