Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

"Real Housewives of New York City" alumna Bethenny Frankel is not a big fan of April Fools' Day. One reason she's not a supporter of the unofficial holiday is that "I scare easily," she told USA TODAY ...

The exact origin of April Fools' Day is unknown, but one theory links it to France's 1582 calendar change. The tradition gained popularity in Britain during the 18th century and later spread to ...

It’s time for jokesters and pranksters to try out their best tricks — Wednesday is April Fools' Day. Humorous pranks and tricks have been entertaining the world for centuries. There’s nothing quite ...