Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over ...

Marketers need to “say yes to work that makes them uncomfortable”, Morgan Flatley, global chief marketing officer at McDonald's, has said. Speaking at Cannes Lions International Festival of Creativity ...

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Top 5: McDonald’s, Dove, KFC, Samsung, O Boticário ...

McDonald’s global CMO Morgan Flatley has admitted the brand was “a little meaningless” to consumers back in 2019. Speaking at the Cannes Lions Festival of Creativity yesterday (20 June), she said the ...

McDonald’s has unveiled a new global marketing campaign to bring fans of 2022 FIFA World Cup together upon kicking off its sponsorship for the tournament this Sunday. Also known as “Wanna go ...

When chief financial officers and chief marketing officers collaborate well, it can boost top-line growth. This was the topic of a conversation I just had with McDonald’s global CFO Ian Borden ...

WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, on building that relationship, advice for CFO-CMO collaboration, and what the impact of ...

Effie Worldwide has released the 2024 Effie Index® (effieindex.com), the 14th edition of the annual global ranking that celebrates the most effective marketing around the world. Drawing from finalist ...

McDonald’s is a global brand that has been able to successfully localise its campaigns in Asia to build consumer trust and affinities by effectively tapping into culture. Regional marketing director ...

The wrap will return to McDonald’s menus on July 10 as the company struggles to turnaround a sluggish start to the year. It’s a simple formula: Chicken, lettuce, cheese and a tortilla.

For the first time in almost four years, McDonald's has reported a drop in global same-store sales in ... and enhance this message through improved marketing. "Trying to move the consumer with ...