For the first time in decades, the excitement of motor racing is taking on a new meaning for the sport's youngest fans as NASCAR rolls out new toys.

After conquering the toy universe with their Roboskull "spaceship" and line of action figures, Rochester-based Skeletron recently introduced its brand to the NASCAR world on the Darlington Raceway.

NASCAR and Far Out Toys announced today the launch of the NASCAR Adventure Force Crash Racers – the first in a new line of NASCAR-branded racing sets from Far Out Toys.

NASCAR-theme toys help to reinforce the track experience. Spin Master, a Toronto-based toy company, recently signed an exclusive licensing agreement with NASCAR.