The Old Spice videos are a particularly instructive case, since, for journalistic purposes, they essentially lack content; they’re marketing messages, not news. Measured against the ...

New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by ...

Old Spice continued, with great success, to rebrand itself as a trendy player in the men’s deodorant and body wash category in the aftermath of ‘The Man Your Man Could Smell Like’.

07-14-2014 CREATIVITY New Old Spice Ads Introduce Mandroid, The Rib-Crushing Robot It’s still quirky, but the brand seems to be veering into a different vibe with more blatant chick magnet gags.

Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

Old Spice Gets Legendary, EA Sports Goes On A Quest: Top 5 Ads Of The Week Irish Wind Energy invokes JFK, Nike's favorite player, and Monster Energy's own Fury Road.

The Old Spice Guy may also be the most brilliant viral ad campaign of its time, especially now that he’s creating customized videos for fans and followers. All this from a deodorant company.

A growing number of Old Spice customers -- about 5% -- aren’t even men. The ads are running on TV, including “Good Morning America” and Sports Center, as well as in digital and social channels.

A YouTube social media campaign rocked the Internet with over 34 million views in less than a week. And Lady Gaga had nothing to do with it. Old Spice took its popular television ad campaign ...

Rather than cutting away to commercials for Old Spice, some popular programs will try to make them part of the show.