Since launching online just over a month ago, Old Spice's “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 5.1 million hits by late ...

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by ...

New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Old Spice first demonstrated its brilliance when it started using Bruce Campbell in its commercials. As soon as those ads started to air in 2007, it was painfully obvious that Old Spice had some ...

Old Spice Gets Legendary, EA Sports Goes On A Quest: Top 5 Ads Of The Week Irish Wind Energy invokes JFK, Nike's favorite player, and Monster Energy's own Fury Road.

In a pair of new ads, Old Spice (represented by Terry Crews) is too powerful to be contained in its own commercial, and instead hijacks spots from sibling brands, Charmin and Bounty.

Old Spice continued, with great success, to rebrand itself as a trendy player in the men’s deodorant and body wash category in the aftermath of ‘The Man Your Man Could Smell Like’.

NEW YORK — In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring th… ...

The Old Spice videos are a particularly instructive case, since, for journalistic purposes, they essentially lack content; they’re marketing messages, not news. Measured against the ...

We first became smitten with Isaiah Mustafa, aka the Man Your Man Could Smell Like, back in February when he starred in the new Old Spice ad campaign, playing the perfect man. (Check it out at the ...

The ironic-masculine Old Spice campaign "The Man Your Man Could Smell Like" produced my favorite advertisement from last year. But it didn't move Old Spice bottles in retail stores. In fact, sales ...