Both the Gillette and Old Spice commercial ads use their long standing credibility to draw on idealized versions of classed heterosexual masculinity to sell their body wash products.

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by ...

NEW YORK — In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring th… ...

Old Spice gives the gift of manhood this holiday season with Re-fresh Body Spray, helping guys "Scent Responsibly" with the brand's innovative, first-in-category Re-fresh Technology.

Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

In its first-ever collaboration with Spanish-language media giant Univision, Old Spice has launched a new ad aimed at expanding its reach among the LatinX community in the United States. The 30 ...

Over the past week, Old Spice -- the 73-year-old aftershave stalwart -- has seized national attention with a viral, interactive ad campaign. Starring former NFL wide receiver Isaiah Mustafa, the ...

In a pair of new ads, Old Spice (represented by Terry Crews) is too powerful to be contained in its own commercial, and instead hijacks spots from sibling brands, Charmin and Bounty.

Old Spice Gets Legendary, EA Sports Goes On A Quest: Top 5 Ads Of The Week Irish Wind Energy invokes JFK, Nike's favorite player, and Monster Energy's own Fury Road.

Procter & Gamble's Old Spice ran its first Grammys ad, an off-kilter commercial broadcast in French in hopes of spurring viewers online ...