Body wash. No matter what the scent, the purpose remains the same: to help people of all genders maintain good hygiene. Yet, as is the case with most companies in heteropatriarchal and capitalist ...

Old Spice Introduces Hydro Wash Body Wash to Its Hardest Working Collection, Showering Guys with Ultra Superior Hydration, Cleansing Power and a Legendary New Scent ...

Old Spice introduces Muscle Surprise featuring Old Spice guy Terry Crews. Manly scented Old Spice Body Wash and Re-fresh Body Spray unlocks Crews char ...

Old Spice introduces Muscle Surprise featuring Old Spice guy Terry Crews. Manly scented Old Spice Body Wash and Re-fresh Body Spray unlocks Crews char ...

Body wash is the latest of several Old Spice extensions aimed at rejuvenating a brand still associated by some with granddad's after-shave.

Old Spice has found yet another way to keep those domestic “That’s my body wash!” battles interesting. In new creative, it’s adding actress La La Anthony to the list of women who poach men ...

Since campaign launch in February, Old Spice has been consistently gaining market share.

Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with Old Spice body wash while singing an American ...

Thanks to seamless scene changes, Harlequin romance scripting and Isaiah Mustafa's over-the-top bravado, "I'm on a horse" is ingrained in our pop culture consciousness. Unfortunately for Old Spice ...

Old Spice understands that while men love Old Spice, women love it too, which is why the brand premiered the sequel to its award-winning" Men Have Skin Too'' campaign. In the sequel, the brand ...