A vintage Old Spice cologne bottle, foreground, with Old Spice's limited-edition 80th-anniversary capsule collection, which includes a deodorant, from left, an antiperspirant and a body wash, all ...

A vintage Old Spice cologne bottle that belonged to Doug Tschorn, father of Adam Tschorn, The Times’ deputy fashion editor, for more than a half century. Ricardo DeAratanha/Los Angeles Times ...

Old Spice released an 80th-anniversary limited-edition capsule collection a few weeks back, Adam Tschorn writes, recalling memmories of his father.

The ironic-masculine Old Spice campaign "The Man Your Man Could Smell Like" produced my favorite advertisement from last year. But it didn't move Old Spice bottles in retail stores. In fact, sales ...

New Old Spice campaign premieres during 60th Annual GRAMMY Awards with ridiculous parody of fine fragrance commercials.

With an image of a bottle of Old Spice body wash in the background, Simonson shows how the company is selling their product in a larger container, but when she opens the bottle, the soap isn’t ...