Old Spice’s original scent, a blend of citrus and spice notes, can be found in cologne, aftershave, body wash, hand soap and deodorant/antiperspirant form.

Old Spice was the scent of a previous generation. What happens when you take the old girl out for a spin?

Again, it’s that scent that wins over in this assortment—even amongst Old Spice’s various existing fragrances. They’re the water notes that complement summer, or that can recall it during ...

P&G’s agency for Old Spice gave a new twist to generate conversations while also spreading its fragrance.

A vintage Old Spice cologne bottle, foreground, with Old Spice's limited-edition 80th-anniversary capsule collection, which includes a deodorant, from left, an antiperspirant and a body wash, all ...

In response to "Time in a classic bottle" from the June 10 Image section, readers write in to share their own memories of the scent — and their own fathers.

When Old Spice launched these limited edition scents with Netflix, it used content collaboration to reach a new audience, not only “The Witcher” fans but also the Netflix audience in general ...

In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great ...

The Old Spice man is back, courtesy of a very silly advert starring a very handsome man wearing a small towel and a pleased grin.