Also, the amount of actual fragrance in the formula was small, Edwards says. Instead, Old Spice sales campaigns leaned into the idea of a clean post-shave feeling.

Old Spice deodorants have evolved over time as consumer preferences have changed. While many men still prefer the original masculine scent, some are now shifting to fragrance lines with tropical ...

Old Spice’s original scent, a blend of citrus and spice notes, can be found in cologne, aftershave, body wash, hand soap and deodorant/antiperspirant form.

While Old Spice deodorants are designed to be masculine in fragrance, they can be worn by women. Scent is all about personal preference, so choose a fragrance that suits your style.

Old Spice deodorants have evolved over time as consumer preferences have changed. While many men still prefer the original masculine scent, some are now shifting to fragrance lines with tropical ...

Old Spice deodorants have evolved over time as consumer preferences have changed. While many men still prefer the original masculine scent, some are now shifting to fragrance lines with tropical ...

While Old Spice deodorants are designed to be masculine in fragrance, they can be worn by women. Scent is all about personal preference, so choose a fragrance that suits your style.

New Old Spice campaign premieres during 60th Annual GRAMMY Awards with ridiculous parody of fine fragrance commercials.