This includes Coca-Cola, Dell and P&G. Its videos for Old Spice cologne featuring former football player Isaiah Mustafa have been viewed more than 140 million times on YouTube.

Old Spice released an 80th-anniversary limited-edition capsule collection a few weeks back, Adam Tschorn writes, recalling memmories of his father.

It’s an old, tired trope of advertising: gorgeous women become manically obsessed after catching a whiff of their suitor’s cologne. We’ve seen it time and time again, often in the adverts of ...

When Old Spice revisited its iconic, buoy-shaped bottle for an 80th-anniversary collection, I revisited the vintage bottle that belonged to my father — and learned a lot about both.

New Old Spice campaign premieres during 60th Annual GRAMMY Awards with ridiculous parody of fine fragrance commercials.

In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great ...

Watch out Isaiah Mustafa: there’s a new Old Spice guy in town New cologne commercial "Danger Zone" features a dashing young gentleman. But does he have viral capability?