Total sales for Old Spice body wash at supermarkets, drugstores and mass market retailers excluding Wal-Mart were up 7.9% in the 52-week period ending June 13, according to SymphonyIRI Group, a ...

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For the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa jointly appear in the brand’s latest television spots to teach guys about “different scents for different kinds of gents ...

Old Spice, a long-neglected--if not forgotten--Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing.

Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

Old Spice, known for its offbeat mobile video, is leveraging an interactive game on both the mobile Web and YouTube with the appeal of pitchman Terry Crews ? and his muscles, in particular ? to ...

Old Spice gives the gift of manhood this holiday season with Re-fresh Body Spray, helping guys "Scent Responsibly" with the brand's innovative, first-in-category Re-fresh Technology.

Old Spice, a decidedly old-school Procter & Gamble brand, unleashed a social media blitz so profoundly brilliant that it not only changed the rules of social network marketing, , it may have ...

Old Spice, a decidedly old-school Procter & Gamble brand, unleashed a social media blitz so profoundly brilliant that it not only changed the rules of social network marketing, it may have written ...