A vintage Old Spice cologne bottle that belonged to Doug Tschorn, father of Adam Tschorn, The Times’ deputy fashion editor, for more than a half century. Ricardo DeAratanha/Los Angeles Times ...

Old Spice released an 80th-anniversary limited-edition capsule collection a few weeks back, Adam Tschorn writes, recalling memmories of his father.

To celebrate the 10-year anniversary of the original Old Spice Guy campaign launch, the brand has brought back Isaiah Mustafa as its iconic spokesman, now a doting-yet-impeccably-scented dad to a ...

Old Spice is a vintage brand, so how does one creatively make it relevant in today’s time and date? It’s tough, as Old Spice has been out of consideration here for so long now.

The Old Spice Guy and his trusty No Sweat Predictor are ready to tackle all your Big Game questions! Tune in to Instagram Live today at 2 PM CT/ 3 PM ET for legendary answers and epic surprises.