Old Spice attracts women in gender-bending win for P&G The marketing focuses on males; surprisingly, some young women are embracing the brand.

That’s the come-on intoned by the buff actor in Procter & Gamble Co.’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others. It ...

Young women are embracing Old Spice - long known as the brand dad kept in the medicine cabinet - even as P&G's marketing continues to focus on their male peers. Sarah Olivieri, who started an "Old ...

“Helloooo, ladies!” is the come-on intoned by the buff actor in Procter & Gamble Co.’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their ...

Young women are embracing Old Spice – long known as the brand Dad kept in the medicine cabinet – even as P&G’s marketing continues to focus on the men.

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by ...

Young women are embracing Old Spice — long known as the brand dad kept in the medicine cabinet — even as P&G’s marketing continues to focus on men.

That’s the come-on intoned by the buff actor in Procter & Gamble Co.’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others. It ...

Old Spice understands that while men love Old Spice, women love it too, which is why the brand premiered the sequel to its award-winning “Men Have Ski ...

Since launching online just over a month ago, Old Spice’s “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million … ...

Since launching online in February, Old Spice’s “Smell like a man, man” ad commercial has been a viral Internet sensation; by early March the 30-second ad had become the sixth-most-watched ...