Learn which PPC KPIs truly matter, move beyond vanity metrics, and report performance in a way that protects your budget and proves real business growth.

On PPC Tracking & PPC Software, individuals are going to find many different reviews that will help them discover the top PPC software. For example, individuals will be able to read reviews on Track ...

Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google Ads. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

In April 2021, Apple announced the release of iOS 14.5 and the company’s latest move to give users more control over their data. A new feature called App Tracking Transparency (ATT) requires mobile ...

Search marketing agencies that cater to local SMBs are often faced with some issues that are quite unique to these kinds of clients. They’re small businesses with small budgets. They have expectations ...

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...