Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

If you’ve been using a Roku player or smart TV over the past year or so, you’ve probably noticed some big changes on the home screen. What used to be a straightforward grid for all your installed apps ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, Roku is testing what it might look like if it took things a step further ...