Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Tab in new AdWords experience enables marketers to determine which individual URLs need ...

6 AdWords metrics you should optimize for better ROI Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or ...

This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

How much are Wordsworth's words worth? Google AdWords can give you an exact figure. "Wandered" is worth nothing. "Lonely" is 92p. "Cloud" is £2.14. Pip Thornton, a PhD candidate in geopolitics and ...

Google said that in 2017, it expects to run entirely on renewable energy sources worldwide, which means its investments in wind farms could become the power to serve search engine queries and AdWords ...

Scammers are at it again - taking advantage of Google sponsored ads for acquiring traffic in order to redirect it to malware-infected copies of legitimate software. win.rar GmbH is warning users of an ...