Marketing academic Scott Galloway criticizes Elon Musk for alienating Tesla's core EV customer base by aligning with Trump ...

That’s to say nothing of the company’s brand identity. Tesla was once a badge of pride for upwardly mobile, environmentally conscious lefties. More recently, it has become a talisman of an ...

The effects of Tesla’s (TSLA) “unprecedented” brand damage have surprised even analysts at J.P. Morgan (JPM), who had already described the backlash against CEO Elon Musk as without equal in ...

This comprehensive analysis examines Tesla's current position ... Any prolonged damage to Tesla's brand could result in lost market share to competitors who may be perceived as less controversial ...

In February, Tesla topped the list of brands that lost the most resale value year over year. With Chief Executive Elon Musk playing a prominent role in the Trump administration, many Tesla drivers ...

And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis ... Who wants a Tesla? Musk seemed to downplay the role that brand damage played ...

Tesla CFO Vaibhav Taneja has acknowledged the pushback against the brand. “There has been a lot of speculation as to the reasons for decline of our vehicle deliveries in first quarter,” he said.

Tesla (TSLA, Financials) shares declined 6% to $225.14 in pre-market trading Monday as analysts pointed to weak first-quarter deliveries, potential fallout from U.S. tariffs, and brand ...

Tesla brand loyalty is crumbling. Trade-ins of Teslas increased 250% year-over-year nationwide in March. Used prices are expected to begin to cave to increased supply in the coming months.

(Reuters) -Tesla peppered its latest earnings call with pledges to launch commercial robotaxi operations soon, with CEO Elon Musk promising that autonomous vehicles will "move the financial needle in ...