Blinking at you. Waiting for you to say something. In the last few months, I’ve written 20 pieces that have been viewed over two million times. But every time I write, there are still moments where I ...

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Automattic Inc., the company that runs WordPress.com and contributes to the open-source WordPress content management software, today released a new artificial intelligence-powered tool that can help ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

“It depends. I rewrote the ending to ‘Farewell to Arms,’ the last page of it, 39 times before I was satisfied.” “Was there some technical problem there? What was it that had stumped you?” “Getting the ...

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...