It’s easy to miss all the Caitlin Clark advertisements and promotions running in March, but Xfinity set itself apart this week with a commercial featuring a Phoenix-area city planner, coincidentally ...

Demonstrating another reason that it’s good to be the owner of a massive content library, Comcast is out with a blockbuster long-form ad for Xfinity that’s also a Stephen Spielberg-approved sequel to ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time — and, the company hopes, to beckon some advertisers away from social media and ...

Comcast CMCSA-owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events like ...

Like it did for the web, programmatic is transforming linear TV ad buying. But TV calls for a more nuanced approach. The programmatic technology that automates ad serving on TV will have to be ...

The new Universal Ads Incrementality Fund gives brands a simple way to reach new, scaled audiences across the TV landscape. NEW YORK--(BUSINESS WIRE)-- Today Universal Ads, which enables brands of any ...

In context: An independent ad watchdog recently recommended that Comcast drop or alter the use of the term "10G" in its broadband ads and marketing materials. The decision followed a complaint by ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...