Chipotle is opening a new restaurant-- on the game platform Roblox. The restaurant chain announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

This year marks the 21st anniversary of Chipotle's Boorito promotion, but instead of inviting fans to an event at its physical restaurants, the chain is launching a purely digital effort to maximize ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

A promotion timed to Cinco de Mayo is part of the brand’s efforts to meaningfully ramp up marketing during what’s usually a softer summer season. Chipotle says Ingredient Quest and the larger ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event. With the Chipotle Boorito ...