Roblox is an online platform where one can create, play, and share games with millions of others worldwide. With the rise of the gaming community, many creators are looking to publish their own games ...

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Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform.

It seems Roblox's immersive advertising rollout is only the start of a bigger trend, as Microsoft and Sony are strategising how to incorporate advertising into their free-to-play games as well.