Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

People are making awesome things with Roblox's new animation creator Robloxians are discovering all the things they can do with the recently-released feature, which makes avatar animations as ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.