The gaming platform Roblox generated over US$2 billion last year. As the company aims to change how people interact online, we need to pay attention to the new digital futures being created.

Roblox is an online platform that allows users to create games and play those designed by others. A self-described “ultimate virtual universe,” it is hard to pinpoint exactly what Roblox is ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.