China B2C Ecommerce Market Share by Key Players China Retail Shopping Ecommerce Market Share by Key Players (Alibaba's 1688, Amazon, JD.com, Taobao, Tmall) ...

Brands in China have shifted away from costly influencer collaborations, training sales associates to become their in-house live streamers - and its driving results.

China short video market is expected to record a value of US$179.24 billion in 2026, growing at a CAGR of 33.46% for the period spanning 2022-2026. Further, China live streaming market is ...

China short video market is expected to record a value of US$134.30 billion in 2025, growing at a CAGR of 33.46% for the period spanning 2021-2025.

Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.

China’s market regulatory authority announced on Tuesday that a draft regulation for supervising live-streaming e-commerce is now open for public feedback. The proposed measures seek to enhance ...

For a number of years, live-streaming has been a booming business in China, with the industry valued at more than $3 Billion last year. Now, a series of regulatory crackdowns may have severely ...

Chinese state media has called for tighter scrutiny of deceptive pricing tactics in live streaming, as e-commerce players increasingly rely on such campaigns to lure customers and drive sales.

Live-streaming invades China A string of popular apps launched by cashed-up startups are creating an army of content-creating internet celebrities, but concerns over censorship and engagement levels ...

The live streaming video market is evolving, with new players and trends presenting exciting opportunities for brands and publishers.