Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...