Linear programming models for media selection have limited application because the function describing the aggregate response to additional inputs of advertising effort is generally non-linear. The ...

Formulate linear and integer programming problems for solving commonly encountered optimization problems. Understand how approximation algorithms compute solutions that are guaranteed to be within ...

Sheldon D. Balbirer, David Shaw, An Application of Linear Programming to Bank Financial Planning, Interfaces, Vol. 11, No. 5 (Oct., 1981), pp. 77-83 ...