The Institute of Behavioral Science (IBS) is a research institute within the Graduate School of the University of Colorado, Boulder. Several of our faculty members are research associates and one is a ...

Behavioral economics (BE) in psychology focuses on the application of traditional microeconomics concepts to the study of behavior, particularly the cross-species analysis of consumption broadly ...

Nancy L. Schwartz Memorial Lecture Psychology and Behavioral Economics Daniel Kahneman Princeton University (Nobel Laureate 2002) Daniel Kahneman is the Eugene Higgins Professor of Psychology and ...

Hersh Shefrin holds the Mario Belotti Chair in the Department of Finance at Santa Clara University's Leavey School of Business. Professor Shefrin is a pioneer in behavioral finance. He has published ...

In traditional economics, the rational actor is cast as the decision-maker. But more recent work in behavioral economics goes a step further: the enculturated actor is the decision-maker.