As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox also serves as a venue for community-generated experiences, with role-playing hangout space Brookhaven leading the field in this regard after racking up a startling 12.2bn visits in 2021 ...

Roblox thrives on interaction, so you need to track how long users engage with your world. One of the most powerful indicators of success is whether your brand becomes part of the social fabric within ...

Growing user communities Roblox community space. Roblox provides a platform that helps connect its creator’s content with a massive global audience.

Roblox's continuing construction of a social, creative space Matthew Curtis talks about prioritising better monetization, discoverability, and technology for the platform's creators ...

Joining other brands expanding in the metaverse, Tommy Hilfiger launched Tommy Play, a virtual community space to play and socialize, with Roblox according to a Thursday press release. Tommy ...

Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known ...

Roblox is facing difficulties with moderating recreations of mass shootings in-game. As reported by The Verge, Anti-Defamation League researcher Daniel Kelley has spotted numerous recreations of New ...

We’re at a point where making games is easier than ever, and one of the better platforms for beginners is bringing its community creations to Microsoft’s home console. Xbox One is getting ...