At the RDC, Roblox announced to launch in-game advertising as early as 2023. Click here to see my thoughts on the company's strategies and why I find the risk reward attractive.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox introduces in-game ad solutions for better monetization rates and engagement, paving the way for increased ad revenue and improved prospects. See more here.

A recent code update shows Roblox immersive advertising, which includes things like in-game pop-up shops and billboards, may arrive soon ...

Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.

Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting ...

With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. They host musical concerts, marketing activations ...

Metaverse hype may have died down since the first half of 2022, but brands still got solid engagement in both Roblox and Fortnite in 2023, according to a new report from branded Roblox game developer ...

The Children’s Advertising Review Unit (CARU) of BBB National Programmes, a U.S. advertising watchdog, has found Roblox in violation of the group’s guidelines for responsible advertising to ...