When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

A search problem refers to the task of finding a solution within some space of possible options, and that space could be made up of discrete steps or continuously varying values. For example, solving ...

Web search is such a routine part of daily life that it’s easy to forget how marvelous it is. Type into a little text box and a complex array of technologies—vast data centers, ravenous web crawlers, ...

A new trend in Silicon Valley, vibe coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google ...

This divergence doesn’t just apply to political opinions; it also touches on factual topics, from climate change to vaccination. It turns out that people use search engines in ways that confirm their ...

Noah Giansiracusa discusses how users can reclaim control over their tech-mediated lives by garnering a stronger understanding of how algorithms work, and how they are used to make decisions that ...

As AI technology continues to evolve, understanding how it works is essential for marketers looking to get ahead of the competition. By understanding how AI search works, marketers can leverage its ...

Apparently, some internal documents from Google were accidentally posted online recently, revealing snippets of useful data about that secret recipe. They may change how you design your website.