Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

In this article, I describe the role of standards from the perspective of promoting human behavior change. In particular, I explain the role of the design and symbol standards. A specific example is ...

“The notion of symbolism is amazing because you can embody meaning in the simplest of things,” says Colin Salter, author of the recently published 100 Symbols that Changed the World. His latest book ...

Very soon, the Indian Rupee too will get a distinct identity -- an identification symbol -- like the world's major currencies (Dollar, Pound Sterling, Yen and the Euro) have. The Indian government had ...

The design of Twitter’s blue check may play a role in why people have so many strong feelings about such a tiny little mark. Elon Musk’s newly unveiled plan to allow Twitter users to sport the social ...

From the stop sign to the laugh-cry emoji, symbols play a critical and ubiquitous role in everyday life. A forthcoming exhibition at Cooper Hewitt, Smithsonian Design Museum, “Give Me a Sign: The ...

After rebranding with three-dimensional, chrome-effect logos in the 80s and 90s, carmakers from Nissan to BMW are reverting to flat designs to retain relevance in the digital world. We've rounded up ...

Fast-food restaurant chain, Subway, has unveiled a new logo and symbol, premiering it during several Olympics TV spots. The logo retains the core colours long associated with the brand – green and ...