Title: CEO, BigTime Creative Shop Years in the role: 2 years Years in the industry: 14 years Years in the middle east region: ...

Mansour will lead brand, demand and partner marketing, with a focus on enterprise growth, account‑based marketing and ...

Dubai Lynx is also reintroducing its Luxury Lynx Awards to celebrate creative communications for luxury goods and experiences ...

Moumile will oversee corporate, consumer and internal communications, shaping integrated stories that highlight the talabat ...

We are beyond quick cosmetic fixes. Reinvention of our practices, our models and our role is essential, writes Maktabi.

The work that lasts is the work that informs better decisions, earns trust and drives real agendas,” writes APCO MENA's ...

In the engine room, it is powerful, but it remains an enhancer, not a replacement, writes Cicero & Bernay's Ahmad Itani.

Keel Comms' Baha Hamadi explains why immersive platforms like the metaverse will offer living experiences that bridge digital ...

When financial stewardship is balanced with respect for creative process, everyone wins, writes Rana Hamarneh.

AI didn’t change the industry. It exposed it. It showed us how much noise we create when we stop thinking. It made it harder ...

Imagination Saudi’s Sara Faisal shares why brands introduce an experience that feels both forward-looking and true to Saudi ...

All six global holding networks were invited to pitch earlier for the Emirates global media account this year.