There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its programmatic ad business.

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...