Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language.

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that ...

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers ...

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on ...

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only ...