Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

As such, advertisers should also be looking to utilize video promotions within their approach. Business messaging is another ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...