Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

OOH activations in nine markets include the brand’s first use of 3D anamorphic tech and a strong presence in high-traffic public transit hubs.

Executives detailed the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

As such, advertisers should also be looking to utilize video promotions within their approach. Business messaging is another ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...