Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. The report was based on data from a survey conducted ...

Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? What impact do marketers think AI will have on their ...

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. The report was based on November 2016 through January 2017 Facebook ...

Android and iPhone owners are now equally common within the cellphone owner population as a whole in the United States, but the ownership ratio differs widely across demographic groups, according to a ...

Small business owners are adapting fast, using old and new tech and channels to deepen customer relationships, boost ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job ...