Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Like most great CEOs, Mark Parker sought the counsel of some wise mentors when he first took the helm at Nike. One of those mentors happened to be Steve Jobs, who shared the following piece of advice: ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what ...

Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and 53% say ...

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...

Have you noticed tools like ChatGPT or Gemini don't just list links anymore? They now give you full answers because AI has changed the way people search and find information. Today, when someone asks ...

Catch up on select AI news and developments from the past week or so: IBM warns that data silos are slowing enterprise AI adoption. IBM says AI's biggest bottleneck is not model quality but fragmented ...

Consider the job of marketing. Its purpose is to understand the marketplace. That plays itself out in all manner of ways—from segmentation to trade show posters to lead generation. But, at its core, ...

Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace. That's according to a survey conducted by Lokalise of 1,000 knowledge ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...